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WINFOR at the Canton Fair for the 29th Time: 15 Years On, 300+ Buyers

WINFOR 第 29 次参加广交会:十五载同行,与 300 余位采购商深度洽谈

October 2025: the 138th Canton Fair closed in Guangzhou as WINFOR marked fifteen years in business. The stand never emptied, with in-depth discussions held with over 300 buyers from 50+ countries.

WINFOR EditorialEditorial Team2025-10-204 min read
WINFOR at the Canton Fair for the 29th Time: 15 Years On, 300+ Buyers
第 138 届广交会展馆外景 —— 第 29 次参展 —— 成立十五周年,第十五次参展

The 138th Canton Fair complex — fifteen years in business, fifteenth appearance

October in Guangzhou runs hot, and hot with opportunity. The 138th China Import and Export Fair (Canton Fair) closed its doors in 2025, a session themed "towards new, towards smart, towards green". WINFOR exhibited in the vehicle and accessories hall at booth 16.3G25-27 and came away with a full stand of results — a session that also marked fifteen years since the company was founded.

This is WINFOR's 29th appearance at the Canton Fair — since first exhibiting in 2011, WINFOR has not missed a single spring or autumn session.

As a Chinese source factory for pickup bed systems, WINFOR put its full tonneau cover and roller shutter range on show, and ran OEM private label and ODM customisation talks throughout the five days.

WINFOR is a China-based auto parts manufacturer: a pickup truck accessories manufacturer, a tonneau cover factory and a pickup bed cover supplier for brands and distributors worldwide. In-house we run the electric retractable tonneau cover manufacturer line, the aluminum roller shutter cover factory and an ODM pickup accessories programme developed to each buyer's own specification. We are an OEM auto parts supplier for brands selling under their own name, a private label auto parts manufacturer taking the job from tooling through to packing, and a source for Ford Ranger accessories manufacturer programmes alongside the other mainstream pickup platforms. Everything is produced under an IATF 16949 auto parts manufacturer quality system.

A letter to our partners and customers

Dear partners and customers,

As the 138th Canton Fair closes, we find ourselves celebrating fifteen years of WINFOR. Looking back at the busy days on the stand, this completion feels all the more meaningful: it is not only the success of one show, but another mark cast together by our team and by the trust of our customers.

Fifteen years is a long road, and we have never walked it alone. Every order, every introduction and every piece of feedback from you gave us the momentum to keep learning, keep innovating and keep growing in a market that never stops moving.

Innovation is the lifeblood of this company. Across fifteen years we have kept treating R&D as the line we would not cut, investing year after year so that each product we put on a truck represents the best the industry can do.

Customers come first. "Customer-centric" is not a slogan for us; it is where every action starts and ends. We value every conversation, attend to every requirement, and work to give you a product experience and a service level that go beyond expectation.

Standing at a new beginning marked by fifteen years, we are both encouraged and mindful of the responsibility ahead. We will hold on to our obsession with quality, to our pursuit of innovation, and to our promises to you.

Thank you for the road we have shared. May this Canton Fair bring you a full harvest and a business that keeps growing.

WINFOR

20 October 2025

On the floor: buyers flocking in

For the length of the show the WINFOR stand was packed and the negotiation area was full. We held in-depth discussions with over 300 qualified buyers from more than 50 countries and regions. This was not only a concentrated display of products, but a close reading of where the industry is heading.

WINFOR booth team photo at the 138th Canton Fair, four colleagues standing in front of booth 16.3G25-27 with the product display wall behind them
Booth team at the 138th Canton Fair — fifteen years on, the stand still busy
Buyers crowding around the WINFOR stand at the 138th Canton Fair, talking with staff in a packed aisle
Crowd around the stand, buyers talking with our team
Customer consulting with a WINFOR representative inside the Canton Fair booth, negotiation area full throughout the show
Consultations at the stand, the negotiation area full
Seated customers and standing buyers holding business discussions at the same time inside the WINFOR booth at the 138th Canton Fair
Several business discussions running side by side
Wide view of the WINFOR booth at the 138th Canton Fair with buyers queueing in front of the stand for consultations
Wide view of the stand, buyers queueing for consultations

What comes next

The Canton Fair has closed, but the journey of global cooperation has only just begun. WINFOR will take it as a starting point: keep investing in product development, keep the quality bar high, keep improving the service experience, and bring more top-tier modification solutions that combine technology, aesthetics and personalisation to customers around the world.

Every appearance is a reason to set out again, better than before.

Talk to WINFOR

  • 📧 lynn@winforauto.com
  • 📞 +86 13924578800
  • 🌐 www.winforauto.com

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